Channel 10: AWARENESS | Website: Blog Articles
Channel 10 represents long-form content such as blog articles and podcasts that you have published on assets that preferably you own, such as your website. This form of content is...
Read MoreChannel 20: CONSIDERATION | Website: Focused Blog Articles & Subject Pages
Appearing in searches for potential customers in the consideration phase will mean identifying specific searches that they may be making such as “the best X” or “X near me”. They...
Read MoreChannel 30: PURCHASE | Website: Detailed About & Service/Product Pages
About Channel 30 Channel 30 includes all of your “About” content. Your portfolio, story, testimonials, case studies, team, and product lists. This is the information that your customer may wish...
Read MoreChannel 40: LOYALTY | Website: How-To-Use, Support + News Articles
About Channel 40 After your customer makes a purchase from you, they may need support with using your service or product. Channel 40 includes all of your instructional and support...
Read MoreChannel 44: LOYALTY | Website Pages & Blog Articles
About Channel 44 Your customers will likely be subscribed to your social profiles, so posting offers, insider info and news that will automatically appear on their feed will help maintain...
Read MoreChannel 50: ADVOCACY | Website -Community News
About Channel 50 Telling client stories either in case studies, or in articles, and then sharing the stories on social and in newsletters, will show how focused you are on...
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