Channel 11 is not typically relevant for people who are just in the early stage of becoming aware of their problem or desire. When people are in the early stages of awareness, they are not yet ready to be sold...

If you present your pitch too early in the customer’s journey, they may become annoyed, and abandon you.  You may have a long-form sales page, in which case you would have the consideration content first, and the offer later on...

About Channel 31: One could argue that your sales (lead) page is the single most important page in your entire digital presence.  You should be testing and testing and testing to ensure that you have the most effective content possible. ...

About Channel 41 For most businesses, the lifelong value of a customer is much higher than that first purchase.  It can be ten times higher and even more.  Creating an experience just for existing customers will make them feel valued,...

About Channel 51 The most common way to utilize a sales or lead page as a method for brand advocacy is to offer a “bring your friend” type of offer.  This can be done by simply asking for a friend’s...