Channel 19: AWARENESS | Metaverse
About Channel 19 We consider that there is just ONE Metaverse, which includes all virtual worlds and games. The term “Metaverse” was coined in one of my favorite books, “Snowcrash” written by Neal Stephenson in which a virtual world accessed...
Read MoreChannel 29: CONSIDERATION | Metaverse [CONSIDERATION]
About Channel 29 Having presence anywhere in the Metaverse shows that you are on the cutting edge of technology, and that being out and ahead of everyone is a part of your brand story. Having an interactive way for potential...
Read MoreChannel 39: PURCHASE | Metaverse
About Channel 39 Most digital worlds offer in-game upgrades such as stronger armor or a more deadly sword. This is not what I am highlighting, however, in Channel 39. Many of these worlds allow third parties to build branded experiences...
Read MoreChannel 49: LOYALTY | Metaverse
About Channel 49 The jury is still out as to how virtual worlds will or will not become a part of our everyday lives or entertainment. Currently half of the people in the Metaverse are under the age of 18. ...
Read MoreChannel 59: ADVOCACY | Metaverse
About Channel 59 A literal explosion of virtual gaming that allows you to play live with complete strangers has changed the way that a large part of the population of young people, especially boys, make friends and spend their time. ...
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