Channel 12: AWARENESS | Email, Newsletters & Text Messaging
Typically you do not have the email address of these people. If you did, they would be in a different level, such as “CONSIDERATION” or “PURCHASE.” If you buy an email list, tread carefully. Sending unsolicited emails to a large...
Read MoreChannel 22: CONSIDERATION | Email, Newsletters & Text Messaging
About Channel 22 If you have been able to collect an email address or contact information this early in the customer journey, then you have an opportunity to reach out to them. It is important to distinguish where in the...
Read MoreChannel 32: PURCHASE | Email, Newsletters & Text Messaging
About Channel 32 When you have the email address of your potential customer, you can entice them directly to a purchase. Having an email drip campaign that is not pushy, but that is helpfully guiding your customer on their journey...
Read MoreChannel 42: LOYALTY | Email, Newsletters & Text Messaging
About Channel 42 Email is still a very successful way to communicate with customers. As long as you are not being annoying, and are showing that you are focusing on serving, you will continue to have a good response through...
Read MoreChannel 52: ADVOCACY | Email, Newsletters & Text Messaging
About Channel 52 Email will be an important channel for ongoing communication with your existing customers. It is how you will tell them about new products, and also special offers. You can also tell them about rewards they can get...
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