Channel Type – Paid Ads: Google, Facebook, Others

Digital ads for customers who are in the “AWARENESS” level of their journey are, from a technical perspective, likely shown to people who have not previously interacted with your brand on the platform hosting the ads.  There are different digital...

If your customer is in the consideration phase, they are aware of their problem, and are beginning to look at options that will solve that problem.  Algorithms know what searches and exploration people are doing around the periphery of your...

About Channel 35 If you are set up properly, by the time a potential customer is ready to make a decision, they likely will have engaged with you at some point, whether it be on a social profile, your website,...

About Channel 45 Because you already have multiple communication channels that you can use to reach your customers, you do not need to invest in ads for already existing customers.  You may wish to have a retargeting ad that is...

About Channel 55 The most obvious (and fun) way to get your customers to advertise for you is through branded merchandise.  With the wide range of options for printing on every type of object you can imagine, creating a fun...