About The PURCHASE Level Channels 30-39
People who are ready to make a purchase are aware of their problem, aware that there are solutions out there, and are ready to make a decision. They will make the decision based on a wide range of factors, some practical, some purely emotional. If they are in YOUR lead funnel, it means that they know about you, and are checking you out. You need to have content in place that differentiates you from your competitors, provides the details of your product or service, and offers proof that you are the right choice.
Content Examples:
Focus on: differentiating yourself from your competitors, providing details about your product or service, outlining the benefits, and providing proof that you have a good product.
Below are three headline examples you could use if you were a surfboard shop:
Differentiate: “The First Board Shop On Balmetto Beach”
Details: “Custom Formed Boards For Big Wave Survers”
Benefits: “Free Annual Maintenance Of All Custom Surfboards”
Proof: “We have 200 Five Star Reviews”
Image Examples:
Photos of the original owner surfing big waves. Photos of well known surfers using their boards. Photos of how the boards are manufactured. Photos of the shop. Images of reviews.
Purchase Level Channels
Channel 30: PURCHASE | Website: Detailed About & Service/Product Pages
About Channel 30 Channel 30 includes all of your “About” content. Your portfolio, story, testimonials, case studies, team, and product lists. This is the information that your customer may wish to examine before making a final decision. Channel 30 content...
Read MoreChannel 31: PURCHASE | Sales & Lead Pages
About Channel 31: One could argue that your sales (lead) page is the single most important page in your entire digital presence. You should be testing and testing and testing to ensure that you have the most effective content possible. ...
Read MoreChannel 32: PURCHASE | Email, Newsletters & Text Messaging
About Channel 32 When you have the email address of your potential customer, you can entice them directly to a purchase. Having an email drip campaign that is not pushy, but that is helpfully guiding your customer on their journey...
Read MoreChannel 33: PURCHASE | Video Apps
About Channel 33 Utilizing video to show the details, benefits, and proof of your product will be incredibly valuable, especially if placed on your sales page, or used as an ad. Channel 33 Superstar: Huda Beauty hudabeauty.com Founder: Huda...
Read MoreChannel 34: PURCHASE | Social Media Platform Posts
About Channel 34 Did you know that you can sell directly on many social media platforms? Two examples are Facebook (Meta) and YouTube. You can also list your products in Google For Retail, so your products appear individually at the...
Read MoreChannel 35: PURCHASE | Paid Ads
About Channel 35 If you are set up properly, by the time a potential customer is ready to make a decision, they likely will have engaged with you at some point, whether it be on a social profile, your website,...
Read MoreChannel 36: PURCHASE | Events Live & Virtual
About Channel 36 There are many businesses who make a large percentage of their sales at events. Whether you are a food truck, tie dye artist, winter festival or an Events Management Company, you may find that participating or hosting...
Read MoreChannel 37: PURCHASE | Partners
About Channel 37 If a trusted source recommends you, often the customer will have made their decision before even meeting you or landing on your website. Selecting your partners carefully, and maintaining a strong relationship is important. Making it easy...
Read MoreChannel 38: PURCHASE | Mobile Apps
About Channel 38 I have been asked many times about whether or not a business should have an app in addition to their website. A website can be used on mobile phones, and is accessible to anyone who has an...
Read MoreChannel 39: PURCHASE | Metaverse
About Channel 39 Most digital worlds offer in-game upgrades such as stronger armor or a more deadly sword. This is not what I am highlighting, however, in Channel 39. Many of these worlds allow third parties to build branded experiences...
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