About The CONSIDERATION Level
Content Topics: Educate, cover all options including your competitors, show your expertise.
People who are in the consideration phase have identified that there is in fact a solution to their problem, or an object for their desire, and are now looking at options. They may have decided that their vacation will be a cruise, or that their exercise will be joining a gym. They may have decided that they are going to take a class to learn more about X.
The Consideration Channels 20-27
Channel 20: CONSIDERATION | Website: Focused Blog Articles & Subject Pages
Appearing in searches for potential customers in the consideration phase will mean identifying specific searches that they may be making...
Read MoreChannel 21: CONSIDERATION | Sales & Lead Pages
If you present your pitch too early in the customer’s journey, they may become annoyed, and abandon you. You may...
Read MoreChannel 22: CONSIDERATION | Email, Newsletters & Text Messaging
About Channel 22 If you have been able to collect an email address or contact information this early in the...
Read MoreChannel 23: CONSIDERATION | Video Apps
Professionally Produced Video: As mentioned above, professional video can be costly, so reserving its use for customers closer to making...
Read MoreChannel 24: CONSIDERATION | Social Media Platform Posts
About Channel 24 If you plan to be active on social media, then one of your main goals should be...
Read MoreChannel 25: CONSIDERATION | Paid Ads
If your customer is in the consideration phase, they are aware of their problem, and are beginning to look at...
Read MoreChannel 26: CONSIDERATION | Events Live & Virtual
About Channel 26 People in the consideration level of their journey are wanting to be educated, see their options, and...
Read MoreChannel 27: CONSIDERATION | Partners
About Channel 27 Partners are important all along the customer journey. The type of referral partner that will be valuable...
Read MoreChannel 28: CONSIDERATION | Mobile Apps
About Channel 28 Many brands have begun using apps to entice people to engage with their brand. Often there is...
Read MoreChannel 29: CONSIDERATION | Metaverse [CONSIDERATION]
About Channel 29 Having presence anywhere in the Metaverse shows that you are on the cutting edge of technology, and...
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