About The CONSIDERATION Level
Content Topics: Educate, cover all options including your competitors, show your expertise.
People who are in the consideration phase have identified that there is in fact a solution to their problem, or an object for their desire, and are now looking at options. They may have decided that their vacation will be a cruise, or that their exercise will be joining a gym. They may have decided that they are going to take a class to learn more about X.