About The ADVOCACY Channels 50-59
Content Topic Examples:
Focus on: client recognition, affiliate relationships, rewards Below are headings you might use if you were a bakery: Client Recognition: “Congratulations to Susie and Jamal On Their Wedding Anniversary!” Affiliate/Partner Relationships: “Let Us Be Your Bakery! Providing Baked Goods For Local Cafes” Rewards: “Your Friend Gets A Free Pastry”Image Examples:
Photographs/video of baked goods being served at client’s location, pastries on display in a cafe, and friends laughing together inside the bakeryThe ADVOCACY Channels
Channel 50: ADVOCACY | Website -Community News
About Channel 50 Telling client stories either in case studies, or in articles, and then sharing the stories on social and in newsletters, will show how focused you are on the success of your customers. It will also provide an...
Read MoreChannel 51: ADVOCACY | Sales & Lead Pages
About Channel 51 The most common way to utilize a sales or lead page as a method for brand advocacy is to offer a “bring your friend” type of offer. This can be done by simply asking for a friend’s...
Read MoreChannel 52: ADVOCACY | Email, Newsletters & Text Messaging
About Channel 52 Email will be an important channel for ongoing communication with your existing customers. It is how you will tell them about new products, and also special offers. You can also tell them about rewards they can get...
Read MoreChannel 53: ADVOCACY | Video Apps
About Channel 53 Videos have completely taken over much of the content that is shared on social media platforms. When you create videos that either make your clients or customers look really good or smart, they will want to share...
Read MoreChannel 54: ADVOCACY | Social Media Posts
I would like to repeat a Russel Bronson quote that I gave to you earlier in the book. He says, “When we’re looking at any opportunity, we have to decide if it will make us appear smarter, happier, more stylish,...
Read MoreChannel 55: ADVOCACY | Paid Ads
About Channel 55 The most obvious (and fun) way to get your customers to advertise for you is through branded merchandise. With the wide range of options for printing on every type of object you can imagine, creating a fun...
Read MoreChannel 56: ADVOCACY | Events Live & Virtual
About Channel 56 Holding events for customers and partners in which they can bring others will strengthen your brand, and increase the size of your loyal community. Channel 56 Superstar: Girls Who Code girlswhocode.com Founder: Reshma Saujani Overview: Girls...
Read MoreChannel 57: ADVOCACY | Partners
About Channel 57 Working with Partners to provide additional value to your customers can be very effective. You can offer discounted services to partner organizations to your customers, and earn affiliate rewards. Another way to work with partners to expand...
Read MoreChannel 58: ADVOCACY | Mobile Apps
About Channel 58 One of the benefits of an app is that it is attached to a device. That device is usually a phone, which means that the app then has access to the entire book of contacts, plus potential...
Read MoreChannel 59: ADVOCACY | Metaverse
About Channel 59 A literal explosion of virtual gaming that allows you to play live with complete strangers has changed the way that a large part of the population of young people, especially boys, make friends and spend their time. ...
Read More