Lead engineer Jasmine, is working too much, and has become aware that she needs to start exercising. The problem is that she doesn’t feel like getting up in the morning. She wishes though that she was fit again!
About The Awareness Level
In the Awareness Level, your future customer is becoming aware of their problem, their desire, and they are imagining their future selves. In our story above, lead engineer Jasmine has realized that she is working too much, and is needing to exercise.
The way search engines see it, people who are in the awareness category are just learning about their problem and are exploring possible solutions or answers. They may not be aware of you, and likely have not visited your website, or engaged with your social media. They may have visited your competitor’s content, or have done searches around the subjects that you have content about.
Focus on your customer’s problem, their desire, and their future self if their desire is fulfilled or their problem solved.
Article Title Examples:
Problem: “How To Eliminate Yellow Spots In Your Lawn”
Desire: “10 Tips For Maintaining A Green Lawn”
Future Self: “Luxury Furnishings For Your Back Yard Retreat”
Photo Examples:
Instead of showing images of the problem, show the desire and future self. Examples are beautiful wedding photos, lounging on the beach in Positano, first sip of coffee, view from mountaintop, happy family.
The AWARENESS Channels
Channel 10: AWARENESS | Website: Blog Articles
Channel 10 represents long-form content such as blog articles and podcasts that you have published on assets that preferably you own, such as your website. This form of content is...
Read MoreChannel 11: AWARENESS | Sales & Lead Pages
Channel 11 is not typically relevant for people who are just in the early stage of becoming aware of their problem or desire. When people are in the early stages...
Read MoreChannel 12: AWARENESS | Email, Newsletters & Text Messaging
Typically you do not have the email address of these people. If you did, they would be in a different level, such as “CONSIDERATION” or “PURCHASE.” If you buy an...
Read MoreChannel 13: AWARENESS | Video Apps
High-end professional video production can be costly, so if you are having budget constraints, we recommend reserving high-end video for customers further along in the journey so that you get...
Read MoreChannel 14: AWARENESS | Social Media Platform Posts
About Channel 14 Being seen on social media feeds organically is now one of the most common ways for a business to be discovered. Whether it is in a TikTok...
Read MoreChannel 15: AWARENESS | Paid Ads
Digital ads for customers who are in the “AWARENESS” level of their journey are, from a technical perspective, likely shown to people who have not previously interacted with your brand...
Read MoreChannel 16: AWARENESS | Events Live & Virtual
About Channel 16 Participating in events is a great way to gain brand awareness, especially if the event is with other businesses in your general field. Participants will likely be...
Read MoreChannel 17: AWARENESS | Partners
About Channel 17 Carefully selected partners are incredibly valuable for creating awareness of your brand, because they already have an audience. Partners will most likely be paid, or you may...
Read MoreChannel 18: AWARENESS | Mobile Apps
About Channel 18 Apps are typically not used for creating awareness of other apps unless that app is owned by the same company. However, In-App ads served by Google are...
Read MoreChannel 19: AWARENESS | Metaverse
About Channel 19 We consider that there is just ONE Metaverse, which includes all virtual worlds and games. The term “Metaverse” was coined in one of my favorite books, “Snowcrash”...
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