Your digital marketing playbook acts like a brand guide. It will contain guidelines to follow or that you can share with your marketing team.
In a beautiful setting, over several days we will apply the BASE3 Method to your business and create your digital marketing playbook. We will apply the Three Certainties of Digital Marketing to your business. We will use The Periodic Table Of Digital Marketing Elements as a guide.
You will gain the insight you need to make decisions about your digital marketing activities.
To create your playbook, we will:
- Identify your business goals
- Segment your audience
- Map out your customer’s journey
- Identify content themes and topics
- Create a keyword and hash tag list
- Plan two digital marketing campaigns
Define your business goals
Utilizing Lean Canvas, we will examine the problems that you solve, your ideal customers, and ultimately, craft your business goals.
Segment your audience
We will segment your audience and create messaging that is unique to their needs, and based on where they are on their journey.
Using your customer journey funnel, we will identify touchpoints where your customer interacts with your brand to ensure that you have the right content and tools in place to engage with them.
Anchored in your business goals, we strategize two campaigns to meet your potential customers at critical touchpoints with messaging that draws them to your brand.