The most important marketing lecture you will ever attend.
Tuesday Morning Lecture Series
Learn how to use the BASE3 Chart to plan marketing campaigns that lead to exponential sales and reach.
A 20 minute overview followed by 30-40 minutes of brainstorming.
Introductory Zoom Session
10:00 AM -10:55 AM PST
Apply The Three Certainties to engage search & social algorithms that guide your customer to a purchase.
Become the marketing expert your business needs
Learn how to use the BOLDCRAFT chart to guide your marketing decisions
“I need a poster of this chart for my wall! ” ~Damien
The BASE3 Chart
Whether you manage a marketing team, collaborate with a marketing team, or you ARE the marketing team, during this LIVE session you will be clearly shown how digital marketing elements work together, how you can play nice with algorithms, and how to determine which marketing activities will achieve your goals.
“I appreciate coming away and thinking, oh, there are actually some concrete things I can start with even today ” ~Katy
Learn how digital marketing should be working for your business
With a solid framework you can create the most beautiful buildings in the world. So it is with digital marketing. You can create a powerful experience for your customer’s journey. [Photo Credits Below*]
We will examine:
- Your customer’s decision-making process
- How to use content to engage algorithms
- What channels are best to support your customer.
- Website Content
- Sales Pages
- Social Media
- Paid Ads
- The Metaverse
- Gain the ability to make strategic marketing decisions.
- Have an understanding of how algorithms match content with people.
- Learn how to use BOLDCRAFT to make informed decisions about digital marketing in collaboration with your current or future team.
- How to create a “Digital Blitz”, which is a campaign that guides your customer’s entire journey (see chart below).
My goal is to provide a planning & collaboration tool for web developers, designers, marketers, and business managers.
“I heard too many times that digital marketing seems like everything all over the place all of the time. I created BOLDCRAFT to bring clarity to your marketing decisions.” ~Wendy
Instructor: Wendy Louise Nog,
Director of Digital Strategy
The BASE3 Digital Elements Chart clearly explains how to guide your customer’s journey by combining human behavior, algorithms, & your outreach.
“this supports the marketing we are doing and makes me feel good about some of the decisions we have made. It also shows me what areas we really need to focus on.” ~Damien, founder of fitness company
“Having some good clear starting points, and the ability to work with & visualize, ‘I am going to target this particular group & this is the kind of message I want to give to that group I think is going to be very useful.’” ~Janet
“Invaluable information whether you are a seasoned business owner, like myself, or new.” ~Benefits Business Owner
If you do not feel that this class increases your understanding of how digital marketing works and can be used to grow your business, you can request a 100% refund.