Lectures & Playbook Bootcamps
Your Playbook Contents
Your playbook is a reference document that describes who your customers are, the steps they will take in their buying journey, and what content they need along that journey.
Following are the topics that will be covered in your playbook.
- BOLD Canvas – a one page overview
- Customers – Identifying & Segmenting
- Your Customer’s Journey
- Content Themes
- Communication Channels
- S.M.A.R.T. Marketing Objectives
- Building Marketing Campaigns
- Your Action Plan