The BASE3 Digital Marketing Blog
Instagram algorithms explained by Adam Mosseri
Instagram Tiktok Video @instagramcreators How the “Algorithm” Works 📝 with #AdamMosseri ♬ original sound – Instagram Creators On May 31, 2023 Adam Mosseri released a…
The Augmented Reality QR-Code
When I was starting to design my book cover, I wanted to do something cool. I am using QR codes throughout the book to provide…
The Must-Have Checklist For Your Website & Digital Presence
What every website needs Every website is as unique as the company it represents. There are, however, certain features that need to be in place…
The Top 30 Social Media Platforms In 2023
Following are the top 30 social media platforms in 2023, and how businesses can use them for marketing. Facebook: Over 2.8 billion monthly active users.…
View Live Ads By Any Business On Facebook or Google
See what ads your competitors are running. Get inspiration from your favorite brands. You now can do a search on both Facebook and Google to…
Crafting a Tagline That Captures Your Brand Essence
Every great business has a memorable tagline that sticks with its customers. The power of a tagline lies in its ability to succinctly and creatively…
What Tracking Codes Every Website Should Have
Is your website working for you? The only way to know is if you are measuring and tracking activity and engagement. In order to provide…
Certainty #2: Algorithms Are Aligned With The Human Decision Making Process
Matching Content To Customer It is fairly obvious that Algorithms are intentionally aligned with the human decision-making process. You can test this by experimenting with…
What Information Do Google And Facebook (Meta) Have About You?
As described in my book, “Digital Blitz”, Google and other platforms are collecting a vast amount of information about you so that they can provide…
Lean Marketing And Growth Marketing
Introduction to Lean Marketing Lean Marketing puts the customer experience at the center of all decisions. Improving the customer journey is a priority.…
Google Algorithm – The 2022 Helpful Content Update
2022 – The Helpful Content Update Google continues to reward good-quality, well written, and relevant content with its “Helpful Content Update”, released in the fall…
Top 50 World’s Best Restaurants – A Digital Marketing Study
In mid-July, 2022, the website https://theworlds50best.com/ announced their 2022 selections for “The 50 Best Restaurants In The World”. Following is a description of how they…
