Using logic to align the customer journey with your content through algorithms, plus a communication channel catalog for documentation & production management.

Your BASE3 Journey

1. Learn

2. Plan

3. Execute

Learn

Learn how to read the BASE3 chart and how it can be used to plan your customer’s journey.

Plan

Assess your digital presence and plan a strategic journey for your customers.

Execute

Put required systems in place and measuring 

The definition of digital marketing:
Digital Marketing is the customer’s journey, aided by algorithms, and supported by your outreach.

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Digital Blitz

When you surround your customer’s entire buying journey with digital touchpoints, that is a “Digital Blitz”.

Learn how to leverage the customer journey, algorithms, and your outreach to create a loyal community around your brand. 

 

BASE3 Posters For Planning

NOTEPAD – PAPERBACK SIZE

LARGE Post-it® 50 COUNT

SMALL NOTEBOOK

WALL POSTER

The BASE3 Digital Marketing Framework

Know exactly what digital marketing configuration will generate leads and grow your business 

Promoting your business today requires using a combination of multiple digital channels including your website, paid ads, multiple social media platforms, email, texting, video, apps, and now even the metaverse and virtual worlds.  Until now there has not been a method for identifying which of these channels is best for your business, and how to effectively combine them.

Anyone can be at ease with digital marketing because done right, it should be aligned with a task that you do yourself every day hundreds of times: go through the process of making a decision.

The BASE3 Model is comprised of:

  • The Three Certainties of Digital Marketing illustrated on,
  • The Periodic Table of Digital Marketing Elements, which includes
  • The Communication Channel numbering system

Once you fully embrace the idea that your marketing activities should align with your customer’s decision making process, your marketing tactics will become intuitive. You will simply be creating a path for your customers that is already familiar to you.

The Human Decision-Making Process

Your customer is the hero of their journey.  Meet a young engineer as she searches for a workout plan.

“We use the BASE3 Model”

Use BASE3 for your marketing strategy discussions & documentation.

Position the right content at each touchpoint for a Digital Blitz.